Recognised with numerous design awards, Apple products are featured in the permanent collections of museums worldwide including MOMA in New York and the Pompidou in Paris.
Ice hols a Badulor and a honorary doctorate from Newcastle Polythechnic in 2003, he was named the Designer of the Year by Design Museum London and awarded tthe title Royal Designer for Industry by the Royal Society of Arts.
Source: http://www.apple.com/
Ive's team at Apple isn't the usual design ghetto of creativity that exists inside most corporations. They work closely and intensely with engineers, marketers, and even outside manufacturing conctractors in Asia, who actually build the products. Rather than being simple stylists, they're leading to innovators in i the ise of new materials and production processes. The design groupd was able to figure out how to put a layer of clear plastic onto the white or blac k one of an iPod, giving it a tremendous depth of texture, and still be able to build each unit in just few seconds.
Yet most big corporations have neither the focus, the skills nor the abilities for risk to build mass-produced products that feel as of they were made by high-priced boutiques in New York or London. While companies have focudes on pinching pennies these past few decades, Apple has been perfectong its design game. The fact that rivals are now talking about design is not proof they're catching up - but of how far they have to go.
Ive had his own ideas from the beginning. Being raised in a middle-class London Neighberhood, he was consumed with the mystery of how things are made by his early teenage years. By the time he graduated Ive was already considered as kind of British design legend.
In October 2001 Apple unvelled the iPod, which immediatelly set the standard for cool in digital music players; not only because of iPod itself but as well as it worked seamlesssly with Apple's software - iTunes jukebox and on-online store.
Thinking about "design" as simply style or fashions missed the point so that integration of design is a major part of Apple's design "magic". The original iMacs were clearly retrospective roots to the Jetsons school of design. The white, "clean" look of the oPod is 'very derivative of central European design from the late 60s and early 70s" says New Deal Design Amit. He compares Apples products to the work of Dieter Rums; the chier designer at Braun and describes it as being almost "verbatim"
What really sets the Apple's products on this (high) position and apart is the fit and finish, the ultimate impression that results from thousounds of little decisions that go into a products development. It is known to be part science, part art, and a lot of trial, errors and mistakes.
Of course, everyone makes them, so does Apple, the company faces many lawsuits about scratching of the iPod Nano, white iBook, and the Power Book were considered as creative design triumphs, the company had to recall about 1.8million units that had the battery potentially faulty.
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